PUMA's New Packaging
Sportslifestyle leader PUMA sought our materials expertise for its new eco-friendly packaging system designed by Yves Behar of fuseproject.
As consultants to the project, Material ConneXion advised on materials, fabrication methods and sustainability processes for this innovative program that sets new standards for the retail industry by rethinking the way millions of pairs of shoes, accessories and clothing sold by PUMA are packaged and distributed.
Check out one highlight from the project, PUMA's new "Clever Little Bag" - an ingenious alternative to the traditional shoebox that reduces paper, energy, water and diesel consumption by more than 60% per year!