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If you are a material developer, manufacturer or distributor, Material ConneXion's Innovation Marketing services can benefit your business. By leveraging Material ConneXion's unique relationship with the world of material specifiers, your firm can have its visibility enhanced and create front-of-mind presence with the very audience you want to reach through these services:
- Roundtable Market Research
- Featured Material Developer Program
- Product Development Program
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ROUNDTABLE MARKET RESEARCH
If you are developing a new product, have improved or revitalized an existing product, want to validate your strategy or acquire vital targeted marketing feedback, Material ConneXion can help. Our Roundtable Market Research sessions acquire the marketing information you are looking for by organizing and conducting research with top industry "movers and shakers" who are from the arena of material specifiers - your target audience. Material ConneXion can quickly assemble a panel of representatives from companies in industries you are trying to reach. Hear what they have to say about your products, concepts, and marketing strategies. Then decide how to improve them before moving to the next step in the launch of an expensive product development or marketing campaign.
- "Market-Check" your product, concept or strategy with Roundtable Market Research.
- Reduce risk and save time with actionable marketing feedback.
- Leverage Material ConneXion's relationships with industry leaders.
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FEATURED MATERIAL DEVELOPER PROGRAM
The Featured Material Developer Program is a way to make your innovative materials and products a focal point to the designers and product development teams who visit Material ConneXion's physical and online libraries to research innovative materials. Get your materials placed 'front and center' on the Featured Materials Exhibit Wall at the world's gathering place for materials information.
- A relatively low-cost, high-value marketing program.
- Your materials featured "front and center" on Material ConneXion's Featured Materials Exhibit Wall of innovative materials.
- Make your innovative materials prominently visible to your target audience of top materials specifiers at the very place and moment they are seeking materials information.
- Have your materials associated with innovation at the epicenter for new and innovative materials worldwide:
Material ConneXion.
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PRODUCT LAUNCH AND DEVELOPMENT
What better place to launch your new product or application than at Material ConneXion, the epicenter of both materials innovation information and the place where leaders in design development and materials specification come to find out what's new and innovative. Our lobby exhibit space will make your launch and/or exhibition a major feature of the Material ConneXion experience. We have both an open floor area, and secured floor-to-ceiling vitrines available for your exhibition planning needs. In addition to the exhibit, if you wish, you can use the Material ConneXion space for a press event in the morning and an opening party in the evening. We can even help you get those invitations to the right people.
- A relatively low-cost, high-value marketing program.
- "Front-and-center" exhibit space at the world's gathering place for information about new and innovative materials, and the people who seek that information.
- A perfect place for your press event and/or opening party!
- Material ConneXion can help get your invitations to the right people.
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