Case Study

Details Levi's® Young Men's shop

Pompei A.D.

Introduction

The Levi's® Jeans Young Men's Store at Macy's Herald Square presented an intriguing challenge to Soho-based design team of Pompei A.D. How to present a fresh brand image within a flagship department store in order to appeal to more forward looking, sophisticated youth within the local community. Material ConneXion created the immediate link to new and exiting materials, for greater appeal to the young and sophisticated.

Case Study

Simple, practical solution materialized: enhance the architectural design process with local creative work found within the community. Pompei A.D. began a search for the city's most innovative young visual artists to collaborate on store graphics while also featuring personal artwork, local music, DJ's and other sound artists throughout the new fitting rooms and excerpts of the latest movies by young filmmakers would also be featured.

In addition, Pompei A.D. used several interesting products and combinations of materials to complement the store's creative theme such as: colored Plexiglas, recycled rubber flooring, parallam, corrugated polypropylene and honeycomb aluminum. Some materials were used traditionally. Others represented never-before-seen applications. Combination of aluminum and sanded Plexiglas were adapted for fitting room doors. Sanded Plexiglas was mounted to MDF for shelving.

Conclusion

Pompei A.D.'s problem of creating a unique design for a worldwide company with a strong brand was virtually solved by the clever use of innovative materials. Pompei A.D.'s successful material research conducted at Material ConneXion produced numerous creative answers. Each solution proved unique, exciting and perfectly suited to the high profile of the Levi's® brand.