Case Study

TechnoGel and Steelcase — Major Office Furniture Manufacturer

Introduction

TechnoGel is an amazing gel cushioning product that was developed for health care use by Bayer AG. An Italian company has licensed the product and markets it under the TechnoGel and Royal Medica brand names around the world. With significant acceptance in the medical market, management recognized that there were significant applications in the furniture and footwear segments as well as other major markets.

Case Study

In order to quickly make quality contacts, the management of TechnoGel retained Material ConneXion for our Professional ConneXions service. We introduced the TechnoGel management team and several of the largest manufacturers of office furniture and seating in the United States.

Our meetings produced results: one major chair manufacturer, Steelcase, has introduced a revolutionary design based on the use of TechnoGel and another is in development of a second major product. The potential sales volume from these two projects is amazing and TechnoGel is well on the way to major success in the U.S.

Conclusion

Although you may know exactly where to go and who you should talk to, having the right organization make the introduction increases your success rate. Material ConneXion has the right contacts to make your presentation results in new sales.