Success Stories

Nike

Jordan brand

Introduction

To please devotees of their Nike Jordan™ line of footwear, Nike creates an urban sports shoe that mixes street-savvy with high-tech. To stay ahead of the game, Nike came to the Material ConneXion library. They found an unlikely winner.

Success Stories

Material ConneXion sourced Nike a monofilament sleeving normally used as a protective covering of cables. The unique properties of the sleeving's braid allowed it to flex without stretching permanently and to hug the wearer's foot, thus eliminating the need for laces. It was available in a dark gray color reminiscent of wet black top.

Conclusion

Nike's partnership with Material ConneXion proved extremely successful: to date, over 5 million pairs of shoes have been sold.