Success Stories

Target

Introduction

Target has been lauded for its ambitious and visionary efforts to bring design to the masses. Target finds inspiration for to create the accessible yet innovative products that its customers desire in the Material ConneXion library.

Success Stories

Through their Corporate Access Program, Target is eligible to visit our library facilities and experience first hand our material holdings. During one such visit Target's design team encountered ChromaFlair, a coating of interference pigments that shifts colors when viewed from different angles.

Conclusion

Target recently used ChromaFlair in the "Iridescent Evolution" line of electronics that it produced with Philips and Motorola. Target designers reinvented phones and boom boxes with a coat of ChromaFlair, which gave these common consumer items an otherworldly, futuristic aura-and an irresistible appeal to consumers.