A smart, decorative protection system (optical variable device) that offers a simple and comprehensive concept of brand enhancement for mobile marketing, improved aesthetics, and product security. It combines the TRUSTSEAL® visual functions and effects with TRUSTCODE® software solutions into decorative packages for brand protection and communication. TRUSTSEAL® foil technologies create a wide range of well-defined optical effects with covert images and forensic features that are easy to verify, but extremely difficult to replicate, thereby offering the highest level of protection against counterfeiting. The proprietary visual device is composed of aluminum metal supplied/embossed onto a PET carrier film, coated with the correct chemistry for the application. To create a link to the digital world, a smartphone app (compatible with Android and Apple iOS operating systems) uses pre-defined or individually configured elements on a package —e.g. metalized hot stamped logo, 2D/3D holographic images (SpectraSeal®), and highly sophisticated tamper-evident labels with ID numbers — and holographic barcodes for authentication without compromising the product design. It allows brands to personalize the products by providing product-specific support in mobile marketing, geolocation, links to URLs, store locator, customer feedback, storytelling, and seasonal promotions. The metallic or holographic elements embedded in the packaging design can be customized for various security features, such as product registration, authentication, and tracking. The underlying chemistry can be tailored for scratch or chemical resistance to meet customer needs. Patterns and textures are nearly infinite as the process is customized for the protection and design needs of the application. The customized design is supplied on rolls of various widths with a typical thickness of 12 m–50 m (0.47 mil–1.97 mil) in a silver color, but other options, such as gold or custom color and transparent or partial metallization, are available depending on the product. Applications are for primary and secondary packaging, paper products, documents and checks, plastic cards, ID cards, and containers for pharmaceutical, apparel, sporting goods, health and beauty, tickets, luxury goods, electronics, automotive, and spirits and cigarette industries.