A tagging system applied molecularly to materials and used to claim a specific benefit for a product. The molecular tag can be formulated to be embedded into most materials, as well as on to the surface of materials. They are then extracted for authentication testing. Tracing origin and sustainability are two examples that a company may want to claim by using this technology. The molecular tags are composed from DNA sequences constructed from the four basic DNA nucleobases: A (adenine), C (cytosine), G (guanine), and T (thymine). The patented technology can be formulated as an unlimited number of unique DNA sequences that cannot be duplicated or copied. Completely customized formulations that can work across a variety of substrates are created. Produced in solution or powder form with lead times up to three months to initiate a pilot phase. The platform is a great fit for protection of IP, product claims, as a tool to combat counterfeits, and diversion in supply chains.